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We want people to want to shop, play, eat and do business downtown. That’s why the majority of our annual budget goes towards services that help keep downtown a safe, clean and welcoming place to be, 365 days a year.

Downtown Ambassadors Program

The Downtown Ambassadors are the cornerstone of our direct services program. Every day our team of approximately 50 ambassadors works from 6am to 11pm removing trash and pressure washing streets. Our ambassadors are stewards for downtown and a resource for locals and visitors. They provide information, assistance, local insider tips, cleanup, beautification services and reporting.

During the pandemic, the Ambassadors began performing enhanced sanitization of downtown infrastructure, including benches, light posts and door handles. They also maintained public handwashing stations in high-traffic areas. The Ambassadors follow social distancing protocols and guidelines for personal protective equipment, in accordance with the latest guidelines from local health officials.

By supporting and promoting downtown businesses, beautiful parks, open space, nightlife, arts and culture, we make it a welcoming place for everyone.

Keeping Downtown Austin Safe and Welcoming

Our team routinely audits city systems, infrastructure and services to ensure public spaces downtown are maintained. This decreases 311 calls. The Ambassadors also coordinate with other city services such as Austin Resource Recovery, Austin Public Works and Watershed Protection on repair projects.

Contact the Downtown Ambassadors at (512) 937-7422 for public litter or waste removal, graffiti removal, sidewalk-cleaning issues, general information, safety escorts, flat tire, a battery jump or help with a flat tire.

In case of emergency, call 911 immediately. To report crimes after the fact or request city infrastructure repairs, call 311.

Hours of Service

7 days a week from 6:00 am to 11:00 pm

Ambassador Service Priorities


  • Litter and graffiti removal
  • Cleaning streets and sidewalks
  • Non-harmful bird and bird waste management


  • Escorting visitors
  • Reporting public disturbances
  • Connecting people with social services


  • Weed removal
  • Painting
  • Beautification of planters and landscaped beds


  • Greeting visitors
  • Providing tourism information and directions
  • Connecting with business owners and residents

Our Impact By The Numbers: 2020-2021

An infographic providing metrics demonstrating the Downtown Alliance impact in fiscal year 2020-2021

Join The Ambassador Team

Each day, our team of ambassadors connects with the community and helps make downtown a place where people want to live, work and visit. They offer to help with information and directions, assist people and make them feel safe, maintain public spaces and restrooms and document all activity to optimize our direct services.


Collaborative Initiatives

We partner with other organizations and provide direct financial support to enhance downtown Austin in a variety of ways.

APD Overtime Patrols

We fund a year-round APD Overtime Patrol that puts two additional police officers downtown 12 hours a day, seven days a week. They patrol only on bikes and are highly visible, interacting frequently with pedestrians, property and security staff and business operators. They aren't called away to other sectors of the city, allowing them to focus solely on the downtown area.

High Activity Location Observation (HALO) Cameras

Downtown is busy at all hours of the day and night. Through a grant, the Downtown Austin Alliance helped fund HALO cameras, which give officers a bird's eye view of the downtown area so they can respond in real time.

Bird Control

Our feathered friends are nice to have downtown, but sometimes they are not great neighbors. Our team patrols the public improvement district nightly to dissuade birds from roosting, using methods that aren't harmful to the birds. We saw a 95 percent reduction in roosting bird populations and bird droppings after starting these patrols, keeping our sidewalks clean and welcoming for downtown pedestrians.

Public Restrooms

We partnered with the City of Austin’s Public Works and Public Health Departments to implement a public restroom pilot project. This resulted in a significant reduction in waste downtown, keeping it from entering our waterways. The Austin City Council approved a contract to bring 10 permanent public restrooms online, three of which have been installed downtown.

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Areas of Focus

Congress Avenue

We are deeply connected to Congress Avenue through its past, present and future. In addition to their work throughout the rest of downtown, our Downtown Ambassador team goes above and beyond on Congress Avenue through maintaining planters, putting up street banners and ensuring the street level is well-lit and inviting.

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Republic Square

Republic Square is an important gathering place in the heart of downtown Austin, even more so after an almost $6 million renovation in 2017. The Downtown Alliance is responsible for operations and maintenance for the square, along with programming, event booking and logistical support.

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