Impact Report

About the Downtown Austin
Alliance Foundation

Many of the art and cultural programs and events the Downtown Austin Alliance implements are funded by the Downtown Austin Alliance Foundation, a 501(c)(3) public charity. The Foundation fundraises charitable contributions from business and community partners. The Downtown Austin Alliance absorbs all overhead and administrative expenses of the Foundation. This arrangement enables the Downtown Austin Alliance Foundation to create more positive impact in our community, allows more people and organizations to get involved, and ensures every dollar raised goes toward projects, programs, and partnerships that enhance Downtown Austin.

The Foundation supports community-driven initiatives that celebrate the vibe of Austin through resource development, cultural placemaking in public spaces, and parks throughout downtown.

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Foundation Revenue since 2019



Republic Square

Writing on the Walls

Musicians Activating Spaces


Republic Square

Republic Square has been an important central gathering place since 1839. The Downtown Austin Alliance Foundation keeps this tradition alive through diverse and inclusive programming in the park. We are also responsible for the park's operations and maintenance to keep it a vibrant and appealing place to be. 

This year, we invested in an extensive lawn beautification and garden restoration process to make Republic Square more resilient to foot traffic and more sustainable in the face of climate change. Improvements made included:

Lawn re-sodding
Stormwater drainage upgrades
Native and climate-adaptive plants added
Electrical upgrades
Dog waste disposal stations with custom artwork
Park benches and lean-on rails near bus stops
Lawn re-sodding
Stormwater drainage upgrades
Native and climate-adaptive plants added
Electrical upgrades
Dog waste disposal stations with custom artwork
Park benches and lean-on rails near bus stops

Annual Visitors


Partnership Highlight: Trail of Lights at Republic Square

The Downtown Austin Alliance Foundation partnered with the Trail of Lights Foundation to launch a new holiday tradition, Lights at Republic Square, from November 27, 2023, through January 8, 2024. Republic Square, the shuttle pick-up/drop-off point for the Trail of Lights at Zilker Park, transformed into a winter wonderland full of lit trees and holiday programming to expand the beloved event's magic.

Sustainable Food Center’s Downtown Farmers’ Market

Markets are held every Saturday.

NEW: Records @ Republic Square

As part of our Musicians Activating Spaces program, the Downtown Austin Alliance Foundation created this regular series curated by DJ Kay Cali, who invites local DJs to the park to play music from various genres.

NEW: Blue Starlite

The Downtown Austin Alliance Foundation began sponsoring a free movie series in Republic Square, produced by Blue Starlite, on the second Friday of every other month.

Swift Fit Yoga

Yoga classes are held every Saturday.

Fiesta El Grito

150th anniversary of the first El Grito celebration (El dieciséis de septiembre celebration of Mexican independence) at Republic Square.


Austin Color Festival: Fusion of American and South Asian cultures through music and the Hindu tradition of Holi.


Culture Park event during this major technology conference brought the Black Makers Market (Black-owned artisans), food and music by world-famous performers to Republic Square.

On the Walls

Writing on the Walls curates collaborative public art installations and events celebrating art, diversity and public spaces in Downtown Austin. This Downtown Austin Alliance Foundation program provides artists with opportunities to create and gives community members opportunities to get involved by selecting art they’d like to see in their city. The program transforms walls, transit corridors, electrical boxes and more to create more opportunities for art and expression downtown.

Learn More about Writing on the Walls

Old Bakery selected muralist Ruben Esquivel speaks about his mural concepts.

Old Bakery & Artisan Emporium Mural

In an effort to transform and activate Old Bakery Park at 10th Street and Congress Avenue, the City of Austin Parks and Recreation Department, Austin Parks Foundation, and Old Bakery & Artisan Emporium partnered with the Downtown Austin Alliance to revitalize its green space and incorporate a new mural through the Downtown Austin Alliance Foundation's Writing on the Walls program.

In August 2023, we released a Vision for the mural's design that reflected a year of intensive public engagement with input from over 1,000 Austinites. In September, we released a public call for artists, bringing in over 50 submissions. An independent panel of local creatives and art experts reviewed the submissions, interviewed finalists, and recommended a fifth-generation Austinite and local muralist for the project. With the community's vision as the foundation, Ruben Esquivel developed three mural design concepts that explore the Indigenous heritage of the land of Central Texas and the Swedish legacy of the Old Bakery building. In March 2024, over 800 community members voted on their preferred mural concept. That feedback will be incorporated in the final mural installation, anticipated in Summer 2024.

People engaged for the old bakery project


POP! By Gentilhomme

In March 2024, the Downtown Austin Alliance Foundation brought POP! by Gentilhomme to Republic Square. This interactive installation enticed people to release a group of performative creatures from inside monoliths by talking and singing to them.

“The Art & Parks Tour is a great way to see Austin with so many like-minded people and to appreciate all its beauty, people, art and iconic buildings. It is such a diverse and inclusive experience.”

-Art & Parks Tour Participant

Art & Parks Tour

Our third annual Art & Parks Tour drew 122 people to explore downtown murals and art installations on their bikes on March 9, 2024. We continue to offer a self-guided walking or biking tour via

Art & Parks 2024 Stats





Writing on the Walls with Mr Doodle

During SXSW 2024, Austin welcomed a new mural by internationally recognized artist Mr Doodle in partnership with KBS, Art + Artisans and the Downtown Austin Alliance Foundation. Known for his unique, spontaneous style combining doodling, cartooning and graffiti, Mr Doodle has garnered international acclaim for transforming spaces with his intricate, monochrome murals. Mr Doodle's generous contribution to Austin is a sprawling original mural strategically positioned at the bustling intersection of 6th Street and Congress Avenue. This significant addition to Austin's urban landscape was unveiled in conjunction with the film premiere of “The Trouble With Mr Doodle,” which showcases Mr Doodle's artistic journey. The film premiered at The Paramount Theatre during the 2024 SXSW film festival.

“Seeing Mr Doodle’s ‘Graffiti Spaghetti’ come to life on such a grand scale, and knowing it will inspire joy and wonder in the community, fills us with immense pride and excitement. This is more than just a mural; it’s a vibrant testament to the power of creativity and collaboration.”

-Jennifer Brener Seay, CEO, Art + Artisans


Texas artist W3R3ON3 designed and painted an ARTBOX for the Downtown Austin Alliance Foundation outside of the Texas Governor’s Mansion off of 11th Street. From the artist:

“The repetitious symbolism in my work serves as the framework for embedding pieces of myself into each project. I mirror myself in my pieces through two characters, reflecting the wisdom gained from life experiences and constantly striving for better. This symbolism helps to remind me that the lessons I have learned in life require more than understanding, they need application. In this piece, I made the water gold to represent how valuable this resource is as it is the elixir that allows life to endure. Just as one protects their wealth, we have to protect the Earth's liquid gold that is essential to all living beings’ survival.”

Activating Spaces

Musicians Activating Spaces brings life and vibrancy to downtown spaces and places through community and live music performances. The Downtown Austin Alliance Foundation pays performers equitably for their time and intentionally brings increased visibility to artists through marketing efforts.

Performers who brought vibrancy downtown

through Musicians Activating Spaces from May 2023 – May 2024


301 Congress Porch

The Foxtones, joined on one occasion by Kelsi, was the first Musicians Activating Spaces residency at the 301 Congress Porch. With performances anchored by the “Where the Wildflowers Grow” mural by DAAS, the Foxtones brought their soul-funk energy downtown during happy hour for their spring residency.

Records @ Republic Square

In October 2023, the Downtown Austin Alliance Foundation launched Records @ Republic Square, a free, family-friendly music series hosted by DJ Kay Cali & Friends every Thursday evening in Republic Square. This was our first recurring event series through Musicians Activating Spaces, a program we created to showcase local musicians at downtown events.

World Music Encounters

We partnered with St. David’s Episcopal Church to present World Music Encounters, a monthly performance series that brings together local musicians and regional musicians from all over the world. The series ran from September 2023 through May 2024.

Photo courtesy of: St. David’s Episcopal Church


We recently launched the Downtown Austin Space Activation Program (DASA), which will bring empty and underutilized storefronts to life through long-term retail occupancy or short-term events and experiences. The Downtown Austin Alliance and our partners have organized many successful activations over the years, and this Foundation-funded program formalizes this work into a clear, effective way for the community to get involved.

Learn More about DASA

Peppermint Alley

This year, we added a new Peppermint Alley experience to our annual Holiday Sing-Along & Stroll, bringing the alley off 10th Street near Old Bakery & Artisan Emporium to life with a No Comply skate ramp, lighting dance wall, interactive graffiti wall, s’mores station and live set from DJ Kay Cali.

Attendees visited peppermint alley
Attendees danced in front of the lighting wall
Square feet of alley space transformed
Attendees visited peppermint alley
Attendees danced in front of the lighting wall
Square feet of alley space transformed

Get Involved

Want to support the Downtown Austin Alliance Foundation in their work to continue to cultivate Downtown Austin as a premiere destination for arts, culture and innovation?

Learn more about the Foundation and its work.

Donate Today