Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone.
What's New Downtown
RFP: Ambassador Services
The Downtown Austin Alliance is requesting proposals to manage a comprehensive Downtown Ambassador Program.
View the RFP⟶Downtown Events
Find your next WOW downtown on our Downtown Events Calendar
Explore Downtown Events⟶Holiday Sing-Along & Stroll
Save the date for our annual Holiday Sing-Along & Stroll on December 6
See Holiday Happenings Downtown⟶State of Downtown Quarterly Report
See Q2 2025 updates of Downtown Austin's development, hospitality market and more
View State of Downtown Reports⟶Transform Your Storefront
Secure your free window XOXO decal on a first-come, first-served basis
Apply Now⟶Keeping Downtown Clean & Safe
Through direct services like our Downtown Ambassador program, we make downtown a cleaner, safer and more welcoming place.
Downtown News
City of Austin and Downtown Austin Alliance Announce Joint Task Force to Address Homelessness in Downtown Austin
AUSTIN, Texas – The City of Austin and Downtown Austin Alliance announce the Downtown Homelessness Task Force, a cross-agency initiative to reduce homelessness in Downtown Austin by curbing the inflow of newly unhoused individuals and increasing the number of people transitioning...
Learn More⟶Fit & Active in Downtown Austin
Updated August 2025 and January 2023. Originally published July 22, 2021. The benefits of regular physical activity are nearly endless, among them lowering your blood pressure, improving your mood and reducing your risk for a variety of health conditions. Once...
Learn More⟶Best Downtown Happy Hours in Austin
Originally published in May 2021, updated June 2023 and then again in August of 2025. It’s no secret that the best days end with a happy hour. Downtown Austin has many options to grab a drink with colleagues after...
Learn More⟶