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Great downtowns don’t just happen. They are built by people and organizations that care deeply about making downtown welcoming, vibrant and vitally important to the culture of the city at large.

Our mission is to create, preserve and enhance the value and vitality of downtown Austin.

The Downtown Austin Alliance embodies that spirit of collaboration and stewardship. Members of the Downtown Alliance represent the ownership of nearly 900 commercial properties in the Austin Downtown Public Improvement District. Our downtown supports over 96,000 employees, 16,000 residents and 700 storefront businesses.

As Austin continues to be one of the fastest growing cities in the nation, it’s absolutely crucial that we—along with other city and community entities—are helping to guide, shape, and shepherd that growth in a way that’s responsible to current and future Austinites.

Through leadership on major planning decisions, ongoing partnerships with stakeholders and direct services that make downtown cleaner and safer, we ensure downtown Austin continues to be extraordinary.

Our History

On April 15, 1993, the Austin City Council created a Public Improvement District (PID) to provide constant and permanent funding to implement downtown initiatives. In September 1993, the City contracted with the Downtown Austin Alliance to manage the downtown initiative program. The PID assessment on privately owned properties within the district is the primary source of funding for the Downtown Austin Alliance. Other partners contributing funds include the City of Austin and Travis County.

The partnership has grown to include businesses, civic and cultural organizations, and many individuals. The creation of the PID was a private sector initiative, and was achieved upon the submittal of a petition with the minimum number of signatures to the City, development of a Service Plan acceptable to Council, and Council’s satisfaction that the PID will enhance Downtown Austin.

Our Core Values

Our team efforts are guided by our team culture, a central set of principles that underpin every action we take.

We think big and are innovative and bold.

We are devoted champions and advocates who inspire others to follow suit.

We intentionally engage diverse voices and work to make downtown a welcoming place for everyone.

We connect people and join forces to accomplish the best for downtown.

We are respected and trusted stewards of downtown.

We are a visible, proactive, catalytic leader. We drive results.

Our Vision

The Downtown Austin Vision outlines the community’s collective vision of downtown’s future and identifies long-term strategic priorities. The Downtown Austin Alliance developed this vision based on extensive input from over 3,000 Austinites. It serves as the guiding compass for all of the work we do with our partners. The Vision—the downtown you will always love—is based on four priorities.

Strategic Vision of the Downtown Austin Alliance

Downtown Austin Alliance

A Public Improvement District, or PID, is a district specifically formed for the purpose of enhancing, improving or promoting the interests of the municipality. The Austin Downtown PID was formed in 1993, and the Downtown Austin Alliance was created as the managing entity. The Downtown Austin Alliance leads and participates in a broad range of programs and initiatives that create, preserve and enhance the value and vitality of downtown Austin.

Our Work

Public Improvement District Map

Our Public Improvement District Boundaries are roughly Martin Luther King Jr. Boulevard on the north, Lady Bird Lake on the South, I-35 on the east and San Antonio Street on the west.

Who We Represent

Downtown Austin Alliance members include the owners of commercial properties valued at over $500,000. Members pay assessments on the property value to fund the work of the Downtown Alliance.

Every 10 years, the membership is petitioned to reauthorize the public improvement district and the work of the Downtown Alliance. We are currently authorized through April 2023.

For questions about the PID or membership, please contact Bill Brice.


Meet Our Team

The Downtown Austin Alliance is made up of experienced professionals who are committed to shaping the future of downtown.

Get to Know Us

Downtown Austin Alliance Foundation

The Foundation’s mission is to ignite the potential of downtown—through art and creative spaces that capture the spirit of Austin—by and for everyone.

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We want people to want to shop, play, eat, drink and do business downtown. That’s why the majority of our annual budget goes towards services that help keep downtown clean and safe.

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Contact Us

Find out the best ways to contact us about member relations, the Downtown Alliance, the Foundation, our Ambassador team and more.

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2019 - 2020 Annual Report

Each year, we produce an Annual Report to update on progress toward our community’s collective vision for downtown and the hard work of our team to make that vision a reality. This year, we continued our work keeping downtown clean and safe, planning for its future, advocating for solutions to critical downtown issues, and working with partners to create a thriving downtown that is welcoming for all.

Read Report

2019 - 2020 Annual Highlights

Just want the highlights? This snapshot of our 2019-2020 fiscal year taken from our Annual Report and State of Downtown Report provides an update on our major projects and initiatives and a quick look at downtown Austin market data.

Read Year In Review

State of Downtown

Our annual State of Downtown reports include key economic indicators for downtown Austin, such as economic markets, employment, value analysis, market conditions, parks, mobility, culture and the arts.

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