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We want Austin to be the absolute best version of itself. It’s crucial that we—along with other city and community entities—guide and shape our city’s growth in a way that’s responsible to current and future Austinites.

Our team’s deliberate planning, urban design expertise, and enthusiastic collaboration address both present needs and our hope for the future. People who live, work and visit downtown benefit immediately from our daily services. On an ongoing basis, the whole of the city will see long-ranging and long-term benefits from important partnerships and transformative projects.


Downtown Parking Strategy

Our team developed the first-ever comprehensive inventory of downtown parking spaces which led to the formulation of nineteen short- and long-term improvement strategies. We're working to implement these strategies through partnerships and programs like the Affordable Parking Program.

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SOCO Parking Study

The City has contracted with the Downtown Alliance to coordinate the SOCO Parking Study. From the data collected, actionable solutions will be designed to address the parking challenges in the area, reduce the burden on residents caused by increased parking demand, and ensure continued economic prosperity of local businesses.

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Affordable Parking

The Affordable Parking Program helps maximize and increase parking for service and entertainment industry employees. Parking is available at affordable monthly rates.

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Innovation District

Austin’s Innovation District capitalizes on the talent and vitality of our city to create a one-of-a-kind neighborhood. The Downtown Alliance is proud to be one of the founding entities of the District—a place where innovators, incubators, and businesses co-locate and discover new ways to build inclusive economic growth.

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Congress Avenue

We are deeply connected to the past, present and future of Congress Avenue. Explore its history through Our Austin Story, learn about the direct services we provide in the present via our Ambassadors and read about progress with the Congress Avenue Urban Design Initiative.

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Our Austin Story

The story of Austin through the lens of our historic squares and Congress Avenue. This project documents the stories of the people and places who shaped important civic spaces and offers an important historical perspective.

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South Central Waterfront

Across the lake from downtown is Austin's South Central Waterfront area. We’ve been involved in the planning of this district for years and will have a seat at the table this district comes to life with new mixed-use development, housing, waterfront parks, and other amenities.

Cypress + Shoal

We are partnering with the Shoal Creek Conservancy to enhance and connect the Cypress + Shoal gateway—a key connection between the heart of downtown and the emerging Seaholm District. In order to meet this anticipated increased use, the vision includes a new public plaza at the 1927 trestle, an improved bike and pedestrian pathway across the creek, and visitor information and signage.

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Urban Greenbelt

Great cities have great parks—places where people can stroll and picnic and enjoy the beautiful Austin weather. We’re collaborating with a number of partners to develop a connected urban greenbelt that wends its way between major and smaller parks, creating a walkable and accessible park system for everyone.

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