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Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone.

What We Do

Creating the downtown you will always love

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Advocacy

Advocating for downtown’s future

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Research

The central resource for all things Downtown Austin

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Foundation

Creating downtown vibrancy by and for everyone

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What's New Downtown

State of Downtown 2025

From capital improvement projects to arts and cultural movements, Downtown Austin is breaking ground on its next act.

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Annual Report

Take a look at what the Downtown Austin Alliance achieved in the 2024-2025 fiscal year

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Apply to Activate Republic Square

Submit your community-centered ideas for free or reduced park rental

Apply by July 1

DASA One Year Anniversary Party

Join the celebration on July 10 from 6-8 PM

RSVP for Free

Transform Your Storefront

Secure your free window XOXO decal on a first-come, first-served basis

Apply Now

Red River Survey

Submit your Red River memories by July 31

Take the Survey

Keeping Downtown Clean & Safe

Through direct services like our Downtown Ambassador program, we make downtown a cleaner, safer and more welcoming place.

Safe & Welcoming Downtown

Downtown News

2025 XOXO Videography Fellows Announced

We are thrilled to announce the launch of our first-ever XOXO Videography Fellowship program! This initiative is part of the XOXO Downtown Austin campaign, is a place-love campaign to show that everyone is welcome downtown  because of the unique perspectives each one of...

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Farewell from CEO, Dewitt Peart, Before Retiring

Dear Downtown Austin Community, After a decade of serving as President and CEO of the Downtown Austin Alliance, the time for my retirement has come. It feels especially appropriate, in a year when several transformative projects are finally breaking ground,...

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Spring Festival Forum

On February 20, the Downtown Austin Alliance hosted its Spring Festival Forum, where South by Southwest and city officials shared key updates on event schedules, road closures, transit changes and public safety measures. Major Events Coming to Austin Austin’s festival...

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