Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone.
What's New Downtown
Holiday Vendor Call Open
Fill out our Holiday Stroll Call for Vendors for the 2026 Holiday Sing-Along & Stroll by July 31
Apply for the Call⟶2026 Annual Report
Learn how we enhance the vibe, value and vitality of downtown annually
Read the Report⟶RFP For East Sixth Tree Maintenance
Apply to provide tree maintenance services for up to 60 trees in Downtown Austin
Learn More & Apply⟶VIBE Impact Report
See how our inaugural VIBE Downtown amplified the art, culture and vibe in Downtown Austin
See the Report⟶Downtown Events
Find your next WOW downtown on our Downtown Events Calendar
Explore Downtown Events⟶Keeping Downtown Clean & Safe
Through direct services like our Downtown Ambassador program, we make downtown a cleaner, safer and more welcoming place.
Downtown News
July 2026 Safety Forum Recap
The Downtown Austin Alliance hosted its monthly Downtown Safety Forum on July 16, bringing together public safety partners, Downtown stakeholders and community members for updates on Downtown events, crime trends and ongoing public safety efforts. The meeting featured updates from...
Learn More⟶Downtown 7 in 7 | July Econ Dev Update
As Downtown Austin continues to evolve into a more mixed-use, experience-driven urban center, staying connected on real-time market dynamics is more important than ever. This monthly update is designed to keep you informed, bring you key updates and share the...
Learn More⟶June 2026 Safety Forum Recap
The Downtown Austin Alliance hosted its monthly Downtown Safety Forum on June 18, 2026, bringing together public safety officials, downtown stakeholders and community partners to discuss crime trends, downtown initiatives and suspicious activity reporting resources available to the public. The...
Learn More⟶