Holiday Stroll Vendor Application
Apply by October 6 for early tidings vendor pricing
Vendor Application Open NowThe Downtown Austin Alliance is a nonprofit organization that works in partnership with property owners, residents, businesses, community organizations and governmental entities to advance our collective vision for the future of downtown.
As a leader and full-time advocate for downtown, the Downtown Alliance takes an active role in planning decisions that increase the area’s economic prosperity. We also partner with key stakeholders in the public and private sectors on projects to enhance downtown’s appeal to businesses, residents and visitors. Through our Downtown Ambassador program, we provide direct services that make downtown a cleaner, safer, more welcoming place.
Our mission is to create, preserve and enhance the vibe, vitality and value of downtown Austin for everyone.
State of Downtown 2023
Downtown Austin is on demand. Discover how Austinites are driving the change they want to see in their city’s central hub in our fifth annual State of Downtown report.
Read the Report⟶2022-2023 Annual Report
While reflecting on the progress we've made in our last strategic plan, we look to the future of the Downtown Austin Alliance as we celebrate our organization's 30th year.
Read the Report⟶Art & Parks Tour
Explore the best of what downtown Austin art and parks have to offer through our selection of curated murals, artworks and greenspaces. Check-in to tour locations to earn prizes, redeemable at Republic Square.
Take the Tour Now⟶What We Do
Working with key downtown stakeholders — property owners, residents, business owners, community organizations and government officials — the staff and board of the Downtown Alliance advance our collective vision for the future of downtown Austin.
Services
We want people to want to shop, play, eat, drink and do business downtown. That’s why the majority of our annual budget goes towards services that help keep downtown clean and safe.
Learn More⟶Current Projects
Our current projects address a wide range of Austin's urban issues and are specifically aimed at creating the downtown future generations deserve.
Learn More⟶Advocacy & Support
We are downtown Austin’s full-time advocate and biggest champion. We advocate for the downtown district and connect with the appropriate parties across the spectrum to get things done the right way. We also invest in and help fund others' efforts that align with the best interests of our downtown area and the city at large.
Learn More⟶Foundation
The Foundation’s mission is to ignite the potential of downtown—through art and creative spaces that capture the spirit of Austin—by and for everyone.
Learn More⟶Homelessness Initiatives
The Downtown Austin Alliance is committed to reducing unsheltered homelessness downtown and citywide and to keeping downtown public spaces safe and welcoming for everyone’s use and enjoyment. We advocate for research-based policy and planning, lead and participate in collaborative efforts and directly fund programs and projects ranging from outreach and access to behavioral health care and housing.
Learn More⟶Resources
As a leader and full-time advocate for downtown, the Downtown Alliance collects, analyzes and disseminates data to create and sustain the downtown you will always love.
About Us
The Downtown Austin Alliance participates in programs and initiatives that create, preserve and enhance the value and vitality of downtown Austin.
Learn More⟶Real Estate Development
Explore our emerging projects interactive tool showcasing prominent projects in planning or under construction in and around downtown Austin.
Learn More⟶Reports
As the fastest growing large city in the country, Austin’s market data is explosive and constantly evolving.
Learn More⟶Contact Us
Find out the best ways to contact us about member relations, the Downtown Alliance, the Foundation, our Ambassador team and more.
Learn More⟶