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Join the One Year DASA Anniversary Celebration on Thursday, July 10 - RSVP For Free

Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone.

What We Do

Creating the downtown you will always love

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Advocacy

Advocating for downtown’s future

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Research

The central resource for all things Downtown Austin

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Foundation

Creating downtown vibrancy by and for everyone

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What's New Downtown

State of Downtown 2025

From capital improvement projects to arts and cultural movements, Downtown Austin is breaking ground on its next act.

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Annual Report

Take a look at what the Downtown Austin Alliance achieved in the 2024-2025 fiscal year

Read the Report

Apply to Beautify Sixth Street

Our RFP for graphic design and installation services for barricade beautification is live now

Apply by July 13

DASA One Year Anniversary Party

Join the celebration on July 10 from 6-8 PM

RSVP for Free

Transform Your Storefront

Secure your free window XOXO decal on a first-come, first-served basis

Apply Now

Red River Survey

Submit your Red River memories by July 31

Take the Survey

Keeping Downtown Clean & Safe

Through direct services like our Downtown Ambassador program, we make downtown a cleaner, safer and more welcoming place.

Safe & Welcoming Downtown

Downtown News

Downtown Austin Advocacy Priorities FY 2025-2026

The mission of the Downtown Austin Alliance is to create, preserve and enhance the vibe, vitality and value of downtown Austin for everyone. To advance our mission, the Downtown Austin Alliance will continue to advocate for policies, regulations, and funding...

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2025 New Businesses in Downtown Austin

Austin’s heart has gained several new additions already in 2025. Find out which exciting new businesses have recently opened their doors throughout Downtown Austin. From trendy cafes to innovative retail shops, each addition brings unique flair and energy to our community....

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2025 XOXO Videography Fellows Announced

We are thrilled to announce the launch of our first-ever XOXO Videography Fellowship program! This initiative is part of the XOXO Downtown Austin campaign, is a place-love campaign to show that everyone is welcome downtown  because of the unique perspectives each one of...

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