Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone.
What's New Downtown
State of Downtown 2025
From capital improvement projects to arts and cultural movements, Downtown Austin is breaking ground on its next act.
Read the Report⟶Annual Report
Take a look at what the Downtown Austin Alliance achieved in the 2024-2025 fiscal year
Read the Report⟶Apply to Beautify Sixth Street
Our RFP for graphic design and installation services for barricade beautification is live now
Apply by July 13⟶Transform Your Storefront
Secure your free window XOXO decal on a first-come, first-served basis
Apply Now⟶Keeping Downtown Clean & Safe
Through direct services like our Downtown Ambassador program, we make downtown a cleaner, safer and more welcoming place.
Downtown News
Downtown Austin Advocacy Priorities FY 2025-2026
The mission of the Downtown Austin Alliance is to create, preserve and enhance the vibe, vitality and value of downtown Austin for everyone. To advance our mission, the Downtown Austin Alliance will continue to advocate for policies, regulations, and funding...
Learn More⟶2025 New Businesses in Downtown Austin
Austin’s heart has gained several new additions already in 2025. Find out which exciting new businesses have recently opened their doors throughout Downtown Austin. From trendy cafes to innovative retail shops, each addition brings unique flair and energy to our community....
Learn More⟶2025 XOXO Videography Fellows Announced
We are thrilled to announce the launch of our first-ever XOXO Videography Fellowship program! This initiative is part of the XOXO Downtown Austin campaign, is a place-love campaign to show that everyone is welcome downtown because of the unique perspectives each one of...
Learn More⟶