Vision & Strategic Plan
Working toward our collective vision for downtown’s future.
The Downtown Austin Vision is the north star guiding the Downtown Austin Alliance and other leaders and citizens as we work together to enhance downtown’s future. This is our community’s collective vision, shaped by over 3,000 Austinites coming together in 2017 to identify their values and priorities for downtown.
Our 2023-2028 Strategic Plan
The Downtown Austin Alliance’s Strategic Plan outlines our five key focus areas for 2023-2028. We designed it to work toward the long-term Downtown Austin Vision while addressing downtown’s emerging projects and pressing needs over the coming years.
Read Our Strategic Plan⟶Explore Our Strategic Plan Focus Areas
Active Urbanism
Downtown ignites, attracts and cultivates authentic arts, culture, music, nature and sense of place.
Learn More⟶Built Environment
Downtown grows with a delightful and eclectic mix of modern investment and beautiful public spaces, while preserving historic character and funky weirdness.
Learn More⟶Mobility
Downtown is easier and more enjoyable to access and move within, and has enhanced pedestrian and transportation facilities and improved connections to neighboring communities.
Learn More⟶Economic Development
Downtown fuels the prosperity, identity and competitiveness of Austin.
Learn More⟶Leadership & Influence
The Downtown Austin Alliance is entrusted with the responsibility to effectively lead, influence and visibly steward a downtown for all.
Learn More⟶