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Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone.

What We Do

Creating the downtown you will always love

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Advocacy

Advocating for downtown’s future

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Research

The central resource for all things Downtown Austin

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Foundation

Creating downtown vibrancy by and for everyone

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What's New Downtown

Art & Parks Tour

See the Best of Downtown Art & Parks on March 15

Join the Ride

Issues & Eggs

Learn about 6th Street's Next Act on March 25

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Meet Our New CEO

Downtown Austin Alliance Welcomes New CEO, Davon Barbour

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Transform Your Storefront

Secure your free window XOXO decal on a first-come, first-served basis

Apply Now

Future of Downtown 2025

Bringing the Best of Downtown to ACL Live on May 27

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Keeping Downtown Clean & Safe

Through direct services like our Downtown Ambassador program, we make downtown a cleaner, safer and more welcoming place.

Safe & Welcoming Downtown

Downtown News

2025 XOXO Videography Fellows Announced

We are thrilled to announce the launch of our first-ever XOXO Videography Fellowship program! This initiative is part of the XOXO Downtown Austin campaign, which aims to bring Austinites and downtown back together through the lens of talented local videographers....

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Farewell from CEO, Dewitt Peart, Before Retiring

Dear Downtown Austin Community, After a decade of serving as President and CEO of the Downtown Austin Alliance, the time for my retirement has come. It feels especially appropriate, in a year when several transformative projects are finally breaking ground,...

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Spring Festival Forum

On February 20, the Downtown Austin Alliance hosted its Spring Festival Forum, where South by Southwest and city officials shared key updates on event schedules, road closures, transit changes and public safety measures. Major Events Coming to Austin Austin’s festival...

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