Activations that foster and capture downtown’s vibrant spirit
Austinites naturally want to spend time exploring and experiencing downtown’s incredible diversity of public spaces, parks and businesses. We bring people together in the city’s center through creative activations and signature events that reflect the culture of Austin.
While gatherings may look different in pandemic times, they are important for energizing downtown and drawing residents to the area’s businesses. Events will continue to play a vital role in downtown’s recovery. The Downtown Austin Alliance and Downtown Austin Alliance Foundation produce our signature events in creative new formats that follow public health guidelines.
Austin's Birthday Bash
On August 1, 1839, Austin's first plots of land were auctioned off under what we now call the Auction Oaks in present-day Republic Square. Beginning in 2018, we started an annual family-friendly celebration of Austin’s birthday with food, live music, and free fun for the whole family. Every August, this event celebrates the past, present and future of our great city.Birthday Bash⟶
Downtown Holiday Stroll
We kick off the holiday season every year by hosting the Downtown Holiday Stroll where thousands of Austinites gather to celebrate the holidays downtown. The Stroll consists of live music, KUT and KUTX's annual Sing-Along, various performances and much more — including the downtown tree lighting.Holiday Stroll⟶
Future of Downtown
Future of Downtown highlights the findings from our annual State of Downtown economic development report. In addition to insights on economic trends, we report on progress towards the community’s vision for the future of downtown through compelling speakers and hands-on activations featuring local artists and the latest technology. Due to restrictions on gatherings, our second annual Future of Downtown event unveiling the State of Downtown report was replaced with an online video program.View Program⟶
Republic Square is an important gathering place in the heart of downtown Austin. After a major renovation in 2017, Republic Square is a vibrant hub of events and activations as well as a green space in the city where you can find respite and relaxation.Visit Website⟶