May 14, 2020
Here at the Downtown Austin Alliance, we welcomed 2020 by celebrating all the positive changes downtown has seen over the last 10-20 years, from a revitalized Republic Square to Capital Metro’s Red Line. We are proud that these changes reflect our community’s collective vision, as well as the hard work of our team and partners to make that vision a reality.
Of course, the COVID-19 pandemic quickly changed our focus from celebration to survival. We immediately pivoted to respond, following directives from Mayor Steve Adler, Judge Sarah Eckhardt and public health officials to keep our downtown community safe. We installed handwashing stations on the streets, and our Downtown Ambassadors added extra sanitation measures to their daily street and surface cleanings.
We changed our website and newsletters to become some of the city’s most comprehensive resources for COVID-related information. We also immediately started conducting research and surveys to determine the pandemic’s economic impact on retailers, office tenants, employers and residents. The results will inform the next two stages of our crisis management plan: economic recovery and resiliency.
Downtown’s small businesses, local businesses and cultural venues are the lifeblood of downtown’s vitality. When it is safe for them to fully reopen, we will support them through promotion, advocacy and direct clean and safe services. At the same time, we will continue working toward our Downtown Vision – our long-term vision for 2039. As we do so, we will identify and prioritize shovel-ready projects that can create jobs for Central Texans. One such project will create a once-in-lifetime opportunity to fulfill our Vision and transform downtown for decades to come. The planned lowering and capping of I-35 through downtown to connect East and West Austin has never had as much potential as it has today.
All of our work to create a thriving downtown is ultimately about enriching people’s lives. In summer 2019, changes to city ordinances brought visibility to a serious crisis: too many Austinites are experiencing homelessness. We invested significant time successfully advocating for policies that work for our entire community. We also sponsored an analysis of Austin’s homeless system and began working with partners on new housing and services solutions.
We continued to enrich life downtown through signature events including our inaugural weeklong Writing on the Walls series, wherein murals from international and local artists washed downtown in vibrant color. We look forward to resuming our celebrations and festivals as soon as it is safe to gather again. This annual report summarizes the Downtown Alliance’s efforts to create, preserve and enhance the value and vitality of downtown Austin. Additionally, our second annual State of Downtown Report details downtown’s overall economic impact and trends. Taken together, these provide a comprehensive picture of both our progress and our potential.
Thank you all for coming together to support the downtown community during these unprecedented times. We appreciate your commitment to building a downtown we will always love.