At the Downtown Austin Alliance, our mission is to create, preserve and enhance the vibe, vitality and value of downtown Austin for everyone. With downtown on the precipice of major transformation, this mission is more critical than ever. Over the past year, we’ve engaged in extensive long-term planning to ensure our organization is optimized to respond to this transformation and shape our city’s growth in a responsible way for future generations.
We used our core values—especially the value of inclusivity—as well as community feedback to guide this process. We sought perspectives from a diverse array of partners and stakeholders to identify downtown’s top priorities for making the area more accessible and appealing to all who live, work, invest and visit here. The result is a 2023-2028 Strategic Plan that focuses on public space activation and experience, mobility, culture and affordability. As we work on transformational projects, from Project Connect to the Palm District Plan, we will continually seek solutions that best incorporate these priorities.
We are also cultivating greater inclusion in our organizational structure and our partnerships. To form the advisory committees that will guide implementation of our strategic plan, we invited the entire community to participate in a public application process. Our board selected 40 new members to serve on our Active Urbanism, Built Environment, Mobility and Public Space Experience committees through April 2025. And our growing partnership with Mexic-Arte Museum and other cultural institutions is bringing downtown to life with programs that honor our past while carrying new traditions forward.
In addition to planning and advocating for downtown’s future, over the last six months we have also enhanced the everyday experience through our Ambassador program and other direct services, new safety initiatives, and inclusive programming and events. We celebrated our 30th anniversary of serving downtown this year, and this update shares how we have worked with both our longtime partners and new partners to cultivate spaces for the community together downtown.