Big Data, Analytics, and Infosense: Using Technology to Drive Customer Loyalty and Advocacy
In customer experience, there is no such thing as meeting expectations. You either exceed expectations or you fall short. According to an IBM study, more than three out of four customers expect organizations to understand their individual needs. Trendwatching.com calls this info-sense, which is using data to understand and meet the individual, personalized needs of your customer. Stan Phelps and Evan Carroll, authors of Blue Goldfish, will uncover how companies are using data, analytics, and technology to create world-class customer experiences. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.