Downtown Demographics

Downtown Austin is a thriving place with a growing residential population in addition to office workers, students, visitors, conventioneers, and a large evening entertainment population.

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Employees

  • 118,372 employees in zip code 78701

Source: OnTheMap, U.S. Census Bureau, 2010 (latest available data)

Residents - 2012

  • 1,811,983 in the Austin-Round Rock MSA
  • 824,205 in the City of Austin
  • 9,500 downtown residents
  • 363,000 residents live within a 10-minute drive of downtown
  • 93.9% apartment occupancy with an average rent of $2.03 square foot/month in downtown (Source: Capitol Market Research December 2011)

Office

  • 8,500,000 square feet of office space
  • $32.34 average CBD office rent
  • $36.80 average CBD Class A office rent
  • 86.6% CBD office occupancy

Source: Capitol Market Research December 2011

 

Retail

  • Currently, downtown Austin has 1,873,777 square feet of retail, including retail goods and services, bars and restaurants (May 2011). This is up from 1.75 million square feet in 2010. The DAA commissioned a Downtown Austin Trade Area update in 2011, the report identifies downtown's trade area psychographics and target market.

Tourism

  • 12 million people visit downtown Austin annually
  • $3.9 billion in economic impact generated by visitor spending in the City of Austin in 2010 (Source: Dean Runyan Associates study for the Austin Convention & Visitors Bureau, September 2011)

 

Hotels

  • 5,600 hotel rooms located in downtown Austin
  • Downtown Austin hotel occupancy rate - 75.1% (2011 Year-end data, ACVB)